What is Zoho Social?

Zoho Social is a powerful social media management tool designed for businesses and digital marketing teams who want to elevate their online presence. Whether you’re handling multiple client accounts or growing your brand’s engagement, Zoho Social offers a smart, streamlined way to schedule posts, monitor performance, and collaborate with teams — all in one dashboard.

It helps solve the common headaches of managing multiple social media channels, such as inconsistent posting, scattered analytics, and team communication issues. With Zoho Social, you stay organized, post strategically, and track success — without feeling overwhelmed.

Key Features

• Smart Scheduling: Automatically selects the best time to post based on audience engagement insights.
• Multi-Channel Publishing: Manage Facebook, Twitter, Instagram, LinkedIn, Google My Business, and more from one place.
• Custom Reports & Analytics: Build insightful reports using drag-and-drop elements and pre-designed templates.
• Collaboration Tools: Ideal for agencies and teams, with built-in collaboration and client approval workflows.
• Social Listening: Monitor brand mentions and keywords to stay on top of conversations and trends in real-time.

✅ Pros

• User-Friendly Interface: The clean and intuitive dashboard makes it super easy for beginners and pros alike to manage their campaigns.
• Time-Saving Automation: From bulk scheduling to auto-publish, Zoho Social saves hours of manual work each week.
• Detailed Analytics: Visual reports and performance graphs help marketers make data-driven decisions effortlessly.
• Team Collaboration: Perfect for agencies — assign roles, share drafts, and streamline communication in-app.

❌ Cons

• Limited Features on Free Plan: The freemium version is great for trying it out, but serious users will need to upgrade for full access.
• Can Be Slow with High Volume Posts: Some users report lag during bulk uploads or while managing very large accounts.
• Integration Gaps: While it connects with major platforms, it lacks deeper integrations with tools like Pinterest or TikTok — a potential dealbreaker for some.

Who is Using Zoho Social?

Primary Users:

Zoho Social is widely used by digital marketing agencies, small to medium-sized businesses, social media managers, and brands that actively manage their online presence across multiple platforms.

Use Cases:

• Client Social Media Management: Agencies use Zoho Social to manage several client accounts in one place, streamlining content approval workflows and reporting.
• In-House Brand Marketing: Marketing teams in growing companies use it to plan content calendars, monitor engagement, and collaborate effectively with other departments.
• Content Creators and Influencers: Creators who want a professional tool to schedule content, analyze post-performance, and engage with their audience benefit from its feature set.

Pricing

Zoho Social offers several pricing plans that cater to different user needs. Here’s a quick breakdown:

• Standard Plan – $10/month (billed annually)
  Includes basic publishing tools, one brand, and access to core analytics features.
• Professional Plan – $30/month (billed annually)
  Adds advanced analytics, bulk scheduling, and custom reporting for one brand, plus team collaboration tools.
• Premium Plan – $40/month (billed annually)
  Designed for agencies, this plan supports multiple brands, advanced team roles, post-approval workflows, and integrations with CRM and lead tracking features.

Note: For the most accurate and up-to-date pricing, always refer to the official Zoho Social website.

What Makes Zoho Social Unique?

Zoho Social stands out because it’s not just a scheduling tool — it’s a full-scale social media command center. What makes it truly unique is its seamless integration with other Zoho apps like Zoho CRM, which allows users to track leads generated from social activity in real-time.

Additionally, its SmartQ prediction engine analyzes historical engagement to suggest the best times to post for maximum reach. The platform also offers real-time monitoring, so you’re always aware of what people are saying about your brand or industry, as it happens.

Unlike many competitors that only focus on one or two aspects of social media, Zoho Social provides a comprehensive approach — content publishing, monitoring, collaboration, analytics, and CRM integration — all within a single ecosystem.

Compatibilities and Integrations

• Integration 1: Zoho CRM – Allows sales and marketing teams to track social leads directly in the CRM.
• Integration 2: Canva – Enables quick post creation with direct publishing to social platforms.
• Integration 3: Slack – Supports team notifications and approval workflows via Slack integration.

Hardware Compatibility:

Zoho Social is a cloud-based SaaS platform, so it’s compatible with any system that has internet access, including Windows, macOS, and mobile devices (iOS and Android). There’s no reliance on specific hardware such as Apple Silicon or GPU processing.

Standalone Application:

Yes – Zoho Social functions as a standalone web application and also offers mobile apps for both iOS and Android.

Tutorials and Resources of Zoho Social

Zoho Social offers a rich library of tutorials and support materials to help users hit the ground running. Whether you’re a first-time user or an experienced marketer, there are step-by-step guides and videos to walk you through every feature.

Key Learning Resources Include:

• Zoho Social Help Center: A comprehensive knowledge base with categorized articles covering setup, posting, integrations, and more.
• Video Tutorials: Hosted on Zoho’s YouTube channel, these bite-sized videos explain everything from scheduling posts to interpreting analytics reports.
• Live Webinars: Zoho regularly conducts live training sessions for new users, often including Q&A with product experts.
• Zoho Community Forums: A place to ask questions, learn from other users, and stay updated on new features or best practices.
• Email & Chat Support: Included in paid plans, for quick assistance and onboarding help.

These resources make it easy for individuals and teams to learn at their own pace, while also having access to real-time help when needed.

How We Rated It

Zoho Social is a robust, scalable social media management tool that caters perfectly to agencies, marketing teams, and growing brands. Its intuitive design, in-depth analytics, and collaborative features stand out in a crowded market. What makes it even more appealing is the seamless integration with the broader Zoho ecosystem — especially Zoho CRM, which helps unify sales and marketing data.

While the free plan is somewhat limited and the lack of Pinterest or TikTok support may be a drawback for some, the overall performance and feature set easily outweigh those concerns.

Ideal for: Social media managers, small-to-midsize businesses, digital agencies, and teams looking to streamline their workflow and gain actionable insights from their social activity.

Looking for a dependable, data-driven, and user-friendly social media management platform? Zoho Social deserves a top spot on your list.